From Corn to Compost: Meet ReBorn's First Compostable Bin Liners 🌽♻️

From Corn to Compost: Meet ReBorn's First Compostable Bin Liners 🌽♻️

What makes a food waste bin even better? The right liner to go with it. We’re excited to introduce our first ReBorn Food Waste Bags, designed to work perfectly with our  Food Waste Bin and make everyday food waste recycling...
Ready, Steady, Squish: How the SquishBin Reimagined Recycling at Exclusively 🔄

Ready, Steady, Squish: How the SquishBin Reimagined Recycling at Exclusively 🔄

We brought the "Squishometer" to the show floor, testing the limits of soft-plastic recycling alongside a brilliant crowd of creators at Exclusively.

Teaching the Future: Why Circular Design Starts with Education 🌱

Teaching the Future: Why Circular Design Starts with Education 🌱

We swapped the classroom for the shop floor, exploring the Love Recycling mission through the eyes of the next generation at John Lewis Oxford Street.

Food for Thought: Rethinking Waste with Katie Pix 💫

Food for Thought: Rethinking Waste with Katie Pix 💫

We teamed up with Katie Pix to explore how your kitchen leftovers are being transformed into renewable energy.

From Bin to Beautiful: Why Waste Took Centre Stage on Oxford Street 🌍✨

From Bin to Beautiful: Why Waste Took Centre Stage on Oxford Street 🌍✨

We recently placed a full-scale Biffa bin in the windows of John Lewis Oxford Street to show that waste is just the beginning of a new story.

Turning Waste Into Something Worth Loving: Our Partnership with Biffa & John Lewis 💚♻️

Turning Waste Into Something Worth Loving: Our Partnership with Biffa & John Lewis 💚♻️

What happens when you turn waste into something people truly want? You don’t just recycle… you inspire. 

Giving Oral Care Waste a Second Life: SURI x ReBorn 🪥

Giving Oral Care Waste a Second Life: SURI x ReBorn 🪥

On 22nd January, 2026, something exciting happened when circular design met bold creativity. Personal care brand SURI stepped beyond oral care, partnering with ReBorn to transform used toothbrush heads into a limited-edition collection of beautifully designed soap dishes. A first-of-its-kind...
Introducing Sage Green: Calm Design, Naturally ReBorn

Introducing Sage Green: Calm Design, Naturally ReBorn

Our new Sage Green colourway has arrived — soft, grounded, and effortlessly calming.

🎁 Introducing Reborn’s New Gift Bundles — Thoughtful & Designed to Last

🎁 Introducing Reborn’s New Gift Bundles — Thoughtful & Designed to Last

The holidays are here — and if you’re racing against the clock to find something meaningful & thoughtful… we’ve got you covered. This year, give a gift that lasts longer than the festive season. Give a gift that speaks to intention...
Born British 🇬🇧 From Britain, For the Planet 🌍

Born British 🇬🇧 From Britain, For the Planet 🌍

Every year, millions of homeware items are shipped into the UK from Asia — often made from virgin plastics, wrapped in layers of packaging, and transported thousands of miles before they even reach our shelves. This global supply chain leaves...
Introducing Avon Blue: Inspired by the River, rooted in Wiltshire 🇬🇧 💙

Introducing Avon Blue: Inspired by the River, rooted in Wiltshire 🇬🇧 💙

At ReBorn, we’re thrilled to unveil our newest colour range — Avon Blue — a serene, flowing hue inspired by the River Avon that winds its way through our home in Wiltshire. Just like the gentle current that shapes our countryside,...
Give Your Bathroom the Royal Treatment – Enter to Win a Stylish Bundle! 👑

Give Your Bathroom the Royal Treatment – Enter to Win a Stylish Bundle! 👑

We’ve got some "things" to share – ReBorn and Homethings have joined forces to celebrate the launch of the BRAND NEW Homethings toilet cleaner! To mark the occasion, we’re giving one lucky winner the chance to completely level up their...
ReBorn x Serious Tissues 🧻 The Ultimate Sustainable Home Bundle 💚

ReBorn x Serious Tissues 🧻 The Ultimate Sustainable Home Bundle 💚

At ReBorn Homes, we’re passionate about creating beautiful spaces that don’t come at the cost of the planet. That’s why we’re thrilled to announce our latest collaboration with Serious Tissues – a company that shares our values on being serious...
The homewares industry needs a sustainability wake-up call 🆙 ♻️ 🎙️

The homewares industry needs a sustainability wake-up call 🆙 ♻️ 🎙️

Brian Walmsley, CEO & Founder of ReBorn, recently sit down with Roger Wade, Chairman of BoxFund VC and the BoxSeat podcast, to discuss ReBorn, climate change and why the homewares industry needs a sustainability wake-up call!

The Little Botanical Bathroom Plant Bundle & The Reborn Bathroom Collection

The Little Botanical Bathroom Plant Bundle & The Reborn Bathroom Collection

We love all things sustainable at ReBorn, so we’ve teamed up with The Little Botanical to help you freshen up your home the eco-friendly way! 🌍💚 We transform recycled plastic waste into stylish, functional home essentials, while Little Botanical brings...
A Huge Thank You for an Incredible 2024 💚

A Huge Thank You for an Incredible 2024 💚

Here’s what we accomplished together in 2024... 🌿🛠️🏆🛍️

Still Searching for the Perfect Gift? 🎁

Still Searching for the Perfect Gift? 🎁

Running out of time to find the perfect gift? We've got you covered!  Our ReBorn Gift Card is the perfect present for anyone who values sustainability, style, and thoughtful choices. 🎄 Why ReBorn Gift Cards Make the Perfect Gift: A...
Let's make it a Green Friday (again) 💚

Let's make it a Green Friday (again) 💚

Black Friday is coming 🖤 At ReBorn we recognise that this is an important period for the category and many shoppers – but we’re also mindful that excess consumption and waste is bad for the health of our planet 🌎 Black Friday can...
Loo brush revolution in UK 💥 Your Bathroom ReBorn ♻️

Loo brush revolution in UK 💥 Your Bathroom ReBorn ♻️

The NEW ReBorn bathroom range has just launched and is now available online and across all John Lewis stores nationwide. 

Our new Bathroom range includes 8 new products, and is available in two colour choices, Stone & Graphite Black.

Celebrating 1 year of ReBorn 🎂 And what a year this has been❗

Celebrating 1 year of ReBorn 🎂 And what a year this has been❗

It has been 1 year since we launched ReBorn and its safe to say a lot has been achieved: 12 tonnes of waste saved and more than 200 tonnes of carbon emissions avoided!
ReBorn's Founder and CEO, Brian Walmsley, talking about the brand name "ReBorn", and how he's balancing Purpose, Planet, and Profit.

ReBorn's Founder and CEO, Brian Walmsley, talking about the brand name "ReBorn", and how he's balancing Purpose, Planet, and Profit.

In this third episode, Brian is discussing how the brand name ReBorn came along, and how he's building a business balancing Purpose, Planet, and Profit.