ReBorn wins two Excellence in Housewares Awards 2026!

We’re delighted to share that ReBorn has won two awards at the Excellence in Housewares Awards 2026 – recognising our work in circular design, recycled materials and sustainable UK manufacturing.

🏆 Eco Award – for the Mini Biffa Bin by ReBorn

🏆 Excellence in Retailer Initiative – for the John Lewis & Partners × ReBorn × Biffa collaboration

For a business built around a simple idea – that yesterday’s waste can become tomorrow’s useful products – it’s a pretty special achievement.

A win for circular design

The Mini Biffa Bin is a great example of what we mean by circular design.

Made from 100% recycled plastic, it takes material that might otherwise be treated as waste and gives it a new life as a practical, beautifully designed product for the home.

At ReBorn, we believe recycled materials shouldn't mean compromising on quality, design or desirability.

They can be products people genuinely want to buy and use.

Bringing the circular economy to consumers

Our second award recognises the power of collaboration.

Working with Biffa and John Lewis & Partners, we helped bring the story of recycling and circular manufacturing directly to shoppers.

Because creating a circular economy isn't just about developing better products. It’s about changing how we think about waste.

What if the things we throw away today could become the products we use tomorrow?

That’s the thinking behind ReBorn.

We believe the UK has huge potential to recover more of the valuable materials already in circulation, turn them into high-quality products and support a more sustainable approach to manufacturing.

While the trophies have ReBorn’s name on them, these awards are a reflection of the brilliant people and businesses who have helped make the journey possible.

A huge thank you to our team, Biffa, John Lewis, and everyone else who has supported the ReBorn vision.

Two awards. One circular mission. And plenty more to come♻️